Brand Management Across Geographic Boundaries and Market Segments Essay

orchard apple trees encouragement of differentiation between mathematical harvest-festival designs and its onward motion of secrecy around new product launches heightens the apple mystique. These create the apple glory effect, where a buyer of one orchard apple tree product has a high probability of returning to apple for other products as well.orchard apple trees has emphasized its preposterous retail stores through design for some(prenominal) of its flagship locations as well as adapt the retail flummox to include product test drives, classes and workshops ge ard teaching users or so(predicate) its products. With relatively light presence in lower-margin, high- offshoot geographic areas, apple will experience less of its halo effect and trim product/brand recognition, lowering gross revenue potential. With China and India estimated to make up about 66% of PC market growth through 2010, this could be a solid challenge for Apple.Competition Against the macintosh A pples position is improving in the worldwide PC market the macintosh still represents a small split up of the overall PC market. Apple enjoys a unique advantage of having something of a receding market without needing to compete directly with Hewlett-Packard caller-up (HPQ) and Dell (DELL) and Microsoft (MSFT) operating systems for enterprise endorsement.Against the iPod Although Apple remains the industry leader in PMPs, the competition is making significant gains. The popularity of flash-based PMPs is convoluted for Apple, which has much stronger market presence in hard-drive based (HDD) players. To combat this, Apple may release a new flash-based gentle wind of players.Apple in the Living path Apples iPod and iTunes are a powerful combination that fosters a internet style of increasing returns. By sell iPods, Apple increases the consumer demand for music from iTunes. By placing more musical choices on iTunes t accomplishher is more demand for iPods. Apple is dig for th e digital living room of the future. For example, Apple just released a boom boxful portable version of the iPod. This comes with a far control. Apple is clearly trying to stop a stronger core competency in the entertainment area.Style at a Premium Apples products are trendy and stylish. After Jobs returned in 1997, Apple retained a special intriguer called Jonathan Ive to differentiate their estimators. Ives design of the iMac include clear colorful cases that distinguished Apple computers. Apple positions its Macintosh computers as higher quality and higher price. HP, Dell, and other PC manufacturers are pricing many systems. Although the Mac Mini is a base manikin with few features, it comes in a actually small and distinctive package. Apple portrays this computer as Small is Beautiful. (Apple) Likewise, the iPod make was Apples first founding of flash-memory-based portable music players.Apple and the digital Lifestyle Apple not completely dominates the music player mar ket, its iLife suite provides consumers with easy-to-use package for music and video composition. With podcast a dwelling word, Apples Garage dance band application makes the recording of podcasts and music very easy.Operating Segments Apple breaks its gross revenue into louvre operating segments. The chart below shows the sales by segment for each social class 2002-2005. On a percentage basis, unaccompanied the retail segment appears to be outperforming the others. specialisation Apple pioneered the PDA market by introducing the Newton in 1993. Later, Apple introduced the easy-to-use iMac in 1998, and updates following 1998. In 2001, Apple hit another important historical psyche by launching iTunes. This marked the theme of Apples new dodge of making the Mac the hub for the digital life style. Apple then opened its avow stores, in spite of protests by independent. thusly Apple introduced the iPod, central to the digital life-style strategy. Philip W. Schiller, VP of Wo rldwide Product Marketing for Apple, stated, iPod is personnel casualty to change the way people discover to music. He was right.Apple continued their advanced streak with advancements in flat-panel LCDs for desktops in 2002 and modify notebooks in 2003. In 2003, Apple released the iLife package, containing better versions of iDVD, iMovie, iPhoto, and iTunes. Apple continued its digital life-style strategy by launching iTunes melody Store online in 2003, In 2003, Apple released the worlds fastest PC (Mac G5).