Mission statement summarizes companys strategies for achieving its goals

Mission report summarizes companions strategies for achieving its goalsIntroductionA bodily musket b all in all delegating controversy summarizes a ac conjunctions strategies for achieving its goals, by stating the important goals that its employees essential strive to meet (David, 2009). It is a statement that states the reason why a comp all exists and states a companys purpose in the argument realism. Constructing a baronial delegacyary flex statement that explains a companys interest in the market world is among the most difficult tasks that an administrator director committee leader faces. In this paper, coca- pots formal bursting charge statement will be evaluated by comparing the summation values, suppliers, products and services, markets, shareholders, employee and clients concern for profit qualification and philosophy. coca dopes Mission Statementcoca plant sesss mission statement is to maximize shareowner value over time. Its strategic fear objectiv es are to expand its production volume, expand its share of worldwide nonalcoholic ready to drink beverage sales, improving its economical profits and economic value and lastly to maximize the long term cash flows. In order to achieve its mission statement, coca plant dope alliance has interpreted the initiative of creating value when serving its constraints which includes its customers, its bottlers and the community. The company explains that its mission of existence is to look back and benefit any sensation that uses its products.According to Dess et al (2007), evaluating a companys mission statement involves conducting a research on whether the mission statement fulfills the following conditions if it focuses on fulfilling the companys pick give away rather than focusing on the product, produce and easily understood by all, it explains how it will serve its customers, based on the companys strengths, motivates and inspires it employees, realistic and fits in the legitima te market situations and lastly if it is specific, short and states what the company wants to be remembered for in the emerging (Thompson et al, 2007).A company must redefine its formal mission statement after a consider up to(p) time so that it does not retrogress its credibility in defining the definite course for a company. Without a formal mission statement, a company may lose pass through with(predicate) and drift according to the pressures in the business environment. Viljoen Dann (2003) stated that for a company to stay foc employ in the business environment, it should have a clear and a concise formal mission statement.coca plant Cola company mission statement defines the business and this flock be depicted from the list of sales that is realized in the company. Its mission was to get access to all persons by reservation them enjoy their products. Its local marketing strategy enables Coca Cola keep company to listen to all voices around the world and this has contri plainlyed to making beverages that underside be consumed by any person, anywhere depending on ad hominem preferences and occasions. The company is not only determined to line great drinks for its customers, but it withal contributes to communities in the local market through involvements in pedagogy, diversity, substantiallyness and wellness.In order to achieve its mission statement, Coca Cola company has come up with visionary goals and articulate corporate philosophy which includes cosmos a great place to bat for its employees, bringing a portfolio of several(predicate) brands that satisfies peoples needs and desires, building mutual loyalty with its partners, being a unwavering moving brass and highly effective, maximizing returns to shareholders while at the same(p) time being mindful of their responsibilities and lastly being a world(a) citizen that brings a difference in the market.The companys mission statement stand be perceived to be effective basing on the fac t that it has established a wide range of markets and consumers. According to Woo and Cooper (2002), a companys mission statement is perceived to be effective and appropriate if it fulfills its goals such as fulfilling its community and customers needs and desires. The company has produced a nonalcoholic beverage that caters for each and every customers need, financial status, occasion and preference.The corporate level is the highest level in any organisation. According to White (2004), corporate four-in-hands have the duty to dish out issues pertaining to overall organization, termination making and planning strategy which push the new(prenominal) levels in the organization. Marketing involves strategic planning in all levels of an organization ( street corner, 2004). Grand et al (2011), defines strategic marketing as marketing activities that affect the business, corporate and marketing strategic plans. The marketing activities try to involve everyone in the organization to wards achieving the companys mission statement, goals and objectives. It helps organizations to execute a marketing philosophy that can be applied through the planning subprogram (Jones et al, 2007).According to deal (2010), a companys vision specifies what the company wants and how it plans to achieve that. Hill et al (2007), indicates that a comprehensive vision should state a companys market, objectives, desired public range of a function, loading values and basic companys basic philosophy. Most organizations developed a mission statement to occur their corporate vision to the interested parties. A mission statement so sticks an important element that can be utilize in the strategic planning knead because it specifies the boundaries under which a business operates.According to Grant (2010), the Coca Cola partnership being the guide distributor, manufacturer and marketer of nonalcoholic beverages in the world, has an efficient personnel who make all this achievable. It the worlds largest producer, marketer and distributor of coca cola products and it operate in more than 200 countries worldwide. Strategic management, as defined by Hamel (2002), is the process that identifies a companys objectives and mission statement and developing policies and plans that can be used to achieve the objectives. It provides a guideline to those in the managerial model to give-up the ghost towards accomplishing an organizational goals and objectives. It is the highest managerial activity that is performed by an organizational chief executive officer ( chief executive officer). Strategic management deals with study of functions and responsibilities of those in the managerial military post in the organization (Lewis et al, 1999). A companys chief executive officer undertakes strategic monitoring in the company, to check the progress of the company toward achieving its goals and assessing whether the company needs any adaptation to arrive at its goals (Hill et al 2007).According to Mintzberg et al (1998), having knowledge on strategic management helps the CEO to be in a position to know his business environment and how to control it, know how to manage and control how policies can be formulated to achieve the companys goals. Coca Cola beau monde is headquartered in battle of Atlanta, Georgia and its current CEO is Muhtar Kent, U.S. Kent has worked in the Coca Cola social club for a long period and when he ran Coca Colas foreign units, it accounted to 83% profit and sales value of more than $20 one million million million (Grant 2010). He joined the Coca Cola Company in Atlanta in the year 1978 and has held a lot of operational roles in his career. betwixt the years 1995 and 1998, he served as a managing director of the coca cola Amtil-Europe Company and covered operations in 12 countries.He was thusly named president and chief operating officer of the Coca Cola Company in Northern Asia, Middle East and Eurasia from the year 2005 till 2006 (Grant 2010). He served as the international president through the year 2006 until when he was prescribed the Chief Executive Officer on 1st July, 2008. He succeeded Neville Isdell who was at the post. Under his leadership, various Coca Cola bottler companies experienced extra unremarkable growth, over 250 percentage increase in the market capitalization and three-fold digit growth in different financial sectors. He has then joined as a chairman of board of directors in Coca Cola Company on 23rd April, 2009 (Grant, 2010).Evaluation of a CEO PerformanceAccording to Johnson et al (2005), a successful CEO is one who is available to subordinates and is able to relate with his or her organization in a trusted way. This extends to the way he/she conducts himself/herself to the public, its employees, suppliers and customers. Grant (2010) argues that he/she should be able to motivate the employees in an effective way so that they can work towards fulfilling the customers needs and d esires. A veracious operational organization should have a CEO who can be looked upon by the other members of staff for ending making process. Liebeskind (2006) indicates that the mathematical operation assessment of a CEO can be done by observing the management system in an organization. A life-threatening CEOs functioning will be reflected in the companys overall performance in the global market as it competes with the others. This requires a transparent dialogue concerning a companys progress with its customers, suppliers, employees, media and shareholders.It has been observed that Coca Colas CEO performs well in his position. He does this by promoting business care internally. According to Evens and Wurster (2007), a good performing CEO should place highlights to its employees in a persuasive room, by motivating them to work towards achieving the companys goals and most importantly along the mission statement. The employees should withal be motivated to work towards fulf illing the needs of the customer and this is what is seen in Coca Colas CEO. The CEO also engages the financial sector by focusing on the interest of the shareholders. He has engaged proactively with their major investors, bankers and insurers on issues that affect the companys knowledgeableness and business opportunities (Grant 2010).He has also articulated purpose, principle and values two internally and externally. He does this by communicating and behaving in a manner that is consisted with the companys proposed values, purpose and mission statement. The CEO makes sure that he holds regular meetings with his employees, interacted well with his business associates, holds dialogues and communication with the stakeholders and organizing for annual reports and other corporate publications.ShareholdersIt is observed by Barney (2001), that Coca Cola Companys mission statement drives and focuses on the interest of the shareholders. The companys CEO has identified several long tern ob jectives that maximize share owners value over time. The companys shareholders congratulates the efforts of the CEO who has seen that the company involves them in the decision making process. The Coca Cola Company as argued by Grant (2010) has committed itself to supporting the community in various ways such as ensuring access to tonic water and environment and providing employment opportunities which promotes economic growth.SuppliersAccording to White (2004), the lead-in raw material used by Coca Cola Company in United States is corn syrup, a form of sugar that is name from different local and domestic sources. The raw material that is used by the soft drink industry outside United States is sucrose which is also available from different sources. The managers have been observed to maintain a good relationship with its suppliers who contribute to the good performance of the company. Coca Cola Company has employed methods such as minority ownership and strategic alliances to ame nd and secure god and fruitful relationship with its suppliers (White 2004).EmployeesThe employees at Coca Cola Company enjoy the benefits that the company offers. White (2004) argues that the company has initiated the use of heart and soul quality management system (TQM), which requires a well trained workforce that participates fully in ensuring the companies goals and objectives are achieved as stipulated in the companys mission statement. such participations are usually reinforced by rewarding the employees and taking them through training programs (Nag et al, 2007). The employees of Coca Cola Company state that the ongoing education and training program in the company has helped them improve their knowledge, skills and the quality of work they produce, and makes it easy for the company to realize the objectives stipulated in the mission statement. The CEO of Coca Cola company has agreed that its employees are encouraged to be more responsible, communicate effectively and th at they act creatively and innovatively. According to Thompson (2007), people mainly run the way they do in organizations on the basis of how they are remunerated, and this can be linked to customer satisfaction (White 2004). Coca Cola has banquet its interest to its employers by working so closely with them by petition them to openly identify, communicate and discuss environment issues to the top management. It hands out global employee engagement surveys regularly to allow the employees to make suggestions concerning the companys performance, and thus provides checks and balances to ensure the mission statements objectives are well maintained.CustomersCoca Colas mission statement focuses on identifying customers needs and fulfilling it. The company has worked hard to reach to its potential and existing customers by considering their views and suggestions when making decisions. Johnson et al (2005), explains that the most effective way to reach to the customer is listening to wh at they have to say about the company. The Coca Cola Company has done excellent job in creating a friendly, convenient and informative website to discuss the factors that affects its organizations. The website also allows the customers to give personal suggestion on the products offered by Coca Cola Company. It has also fulfilled it goal by fulfilling the customers needs. It has a range of products that can be consumes freely by any consumer disregardless of the status or income level. It has also nicely packaged products which makes it easy for customers to melt down about.ConclusionIn line with the definition of a good manager as argued by Hamel (2002), the performance of Coca Cola CEO can be summarized to be one of a good manager. According to Corner (2004), a companys CEO has the ability to influence decision making process in the organization. He has the ability to control the internal factors in the organization by focusing on the companys stakeholders. The CEO has to ensure that the company operates in line with the companys mission statement, and at the same time fulfilling the companys visionary goals.Coca Cola company has matched its mission statement by involving the employees, customers, suppliers and shareholders in the decision making process. It has implemented an open door style to its stakeholders in which any of them can go to the management in case of any problem. whole this has made the CEO to think out of the box when making decisions in the company. It has also enabled the CEO to identify and solve small problems before they become big and irresolvable. The majority of the top managers have well rounded backgrounds in the company, and this gives the CEO an easy time in handling them. It has also allowed problems in the company to be looked at from multiple angles all of which ensures that the mission statement objectives are met.Coca Cola Company conducts annual chief executive officer performance evaluations, which ensure that he offe rs the best leadership for the company. His performance is measured against the companys goals and objectives as projected in the mission statement. Coca Cola has nearly 7 million potential customers and counts its success by its ability to satisfy more of their beverage demand and adding value to the customer. It also does this by placing the right products in the right market at the right time, thus making it a reliable source of beverages for its customers and thus maintains its corporate image as projected in the mission statement.