.

Saturday, February 29, 2020

BristolMyers Squibb Company Essay Research Paper Joseph

Bristol-Myers Squibb Company Essay, Research Paper Joseph Esposito Intermediate Accounting II Dr. Ahmed Goma Bristol-Myers Squibb Company# 8220 ; A Critical Analysis to Disclosure in Financial Reporting # 8221 ; Bristol-Myers mission is to be the preeminent planetary diversified wellness and personal attention Company. Bristol-Myers seeks to accomplish success in the planetary market place. Product- Bristol-Myers is a shaper of many utile merchandises that people use and may depend on today. There merchandises range from Pharmaceutical ( $ 8,672 million ) , consumer medical specialties ( $ 4,278 million ) , Clairol a good known hair attention system ( $ 1,160 million ) , Matrix ( $ 306 million ) , Mead Johnson nutritionary ( $ 1,789 million ) , Convatec ( $ 726 million ) , and Zimmer ( $ 1,134 ) . Some of Bristol-Myers more good known Pharmaceuticals are Taxol which is a anticancer agent that Bristol-Myers Squibb has made one of its top research and development precedences worldwide and Pravachol received FDA labeling as the universe # 8217 ; s first lipid take downing drug to forestall first bosom onslaughts. Some of Bristol-Myers well-known world-wide consumer merchandises are Ban ( deodourant ) , Nuprin, Bufferin and Excedrin ( concern alleviation drugs ) merely celebrated its thirtieth twelvemonth. Clairol is known as one of he most widely used hair attention merchandises around the universe. Matrix a subordinate of Bristol-Myers makes merchandises such as Vavoom and Biolace hair attention merchandises. Mead Johnson Nutritional another one of Bristol-Myers really successful subordinates trades with vitamins and pamper expressions such as well-known favourites like Enfamil which is said to be every bit close to breast milk. Convatec which deals with lesion, skin attention and chronic attention merchandises. Finally, Zimmer is a shaper of surgical attention devices. Industry- Bristol-Myers Squibb Company is in one of the most competitory industries in the universe. In the last 10 old ages pharmaceutical merchandises have become progressively of import. With such diseases such as Aids and Cancer blighting our society, companies such as Bristol-Myers have to take a lead function in contending these deathly diseases. Bristol-Myers is known as one of the leaders against malignant neoplastic disease. In January of 1991 Bristol-Myers was chosen by the National Career Institute ( NCI ) to go a commercial developer of Paclitaxol, now Taxol, which is the discovery intervention against Ovarian and chest malignant neoplastic disease. Taxol comes from a rare species of yew tree found in the U.S. Pacific Northwest. Fabrication of the substance International Relations and Security Network # 8217 ; t easy due to the 50-step procedure taken to pull out it. Bristol-Myers made Taxol its figure one Research and Development precedence. Bristol-Myers leads worldwide in Cancer research and prides itself on it. Market- Bristol-Myers Squibb Company # 8217 ; s market International Relations and Security Network # 8217 ; t merely the U.S. Its market extends all over the universe, from Europe, Asia and South America. One of Bristol-Myers biggest market is Eastern Europe. A Magyar company named Pharmavit develops one of Eastern Europe # 8217 ; s most popular vitamins called Plusssz. Plusssz has achieved 97 per centum name acknowledgment in Hungary. Fifty per centum of the people have used the merchandise while 24 per centum usage it on a regular basis. The Plusssz line has become so successful that Mead Johnson, Bristol-Myers planetary nutritionary concern, is test selling Plusssz for launch in the Philippines and many other parts of the universe. Plusssz has established Bristol-Myers as an instant participant in Hungary, a market that is among the most competitory in all of Eastern Europe. Similarities and Differences- There are many similarities and differences between Bristol-Myers Annual Reports, Form 10K and 10Q Reports. The one-year studies for Bristol-Myers are really colourful and elaborate. However the Form 10K and 10Q studies are non colourful but merely Fiscal Statements. The one-year study is designed for the stockholder and informs any would be purchaser. Whereas the Form10K and 10Q studies are in apparent black and white and function the intent of informing none merely the Securities and Exchange Commission ( SEC ) . It is non sent out to stockholders or would be stockholders so it isn # 8217 ; t as brassy and calendered as the one-year study. The Form 10K study has many studies inside. The 10K first begins with an debut merely as the one-year study does with a description of Bristol-Myers. It than goes into item about its merchandises much like the one-year study, nevertheless with no images or colour which the one-year study uses to its advantage. Howev er the 10K study doesn # 8217 ; t explicate in item about the merchandises. It gives a short description whereas the one-year study goes into full item about all its merchandises. After merchandises the 10K goes into item about its Domestic and Foreign operations. It starts speaking about belongingss and some of Bristol-Myers legal proceedings. The one-year study besides talks about its judicial proceeding # 8217 ; s but it hides it manner in the dorsum of the study. Largely everything from growing to success is talked about in the one-year study. After judicial proceeding # 8217 ; s the 10K goes into more about the Executive Officers, there names and ages to their place on the board. The Form 10K study is a study that is published by the financial twelvemonth while the Form 10Q study is published quarterly and the one-year study is done every twelvemonth. The Form 10K study uses a five-year fiscal sum-up. The Form 10Q studies about the company in quarters, while the one-year study summarizes the twelvemonth. In 1994, Note 1 of the Accounting rules negotiations about the Basis of Consolidation. Which merely explains that the fiscal statements have Bristol-Myers and all of its subordinates. Cash and Cash Equivalents which is the hard currency on hard currency equivalents that mature in three months or less at the clip of purchase, recorded at cost, which approximates market. Time Deposits and Marketable Securities are available for sale and are recorded at just value, which approximates cost. Inventory rating are by and large stated at mean cost, non in surplus of market. Property and Depreciation- outgos for extra reclamations and improvement # 8217 ; s are capitalized at cost, while depreciation is computed utilizing the straight-line method. The extra to be over the net assets received prior to October 31, 1970is being amortized on a straight-line footing over periods non transcending 40 old ages. The net incomes per portion are computed utilizing the weighted-average figure of portion s outstanding during the twelvemonth. Note 1 Accounting Principles is the same enemy 1995 and 1996. In 1994 Note 2 they talk about Particular Charge, which explains the judicial proceeding # 8217 ; s of the company for that twelvemonth. It is the same for 1995. In 1996 Note 2 they talk about all of there acquisitions for the twelvemonth alternatively of the judicial proceeding # 8217 ; s from the old twelvemonth cause a colony was made in 1995. For 1994 and 1995 they talk about acquisitions in Note 3. For Note 4 in 1994 and 1995 they talk about the restructuring programs for the twelvemonth. In 1994 and 1995 they explain foreign currency passage and in 1996 it is included under note 4. In 1994 and 1995 note 6 explains other income and disbursals and in 1996 they talk about there stock lists. In 1994 and 1995 note 7 contains information on proviso for income revenue enhancements, net incomes before income revenue enhancements, nevertheless in 1996 belongings, works and equipment in note 7. In 1994 and 1995 stock lists is explained for note 8, but in 1996 short-run adoption and long-run debt is the high spot for note 8. In 1994 and 1995 note 9 contains the belongings, works and equipment information, but 1996 shareholders equity is in note 9. Accrued disbursals and other liabilities are given in 1994 and 1995 for note 10, but in 1996 they talk about the fiscal instruments. In 1994 and 1995 note 11 goes on about the short term adoption and long term debt and in 1996 note 11 negotiations a small about rentals. Financial Instrument is headlined in note 12 for 1994 and 1995, nevertheless 1996goes into the section information. In 1994 and 1996 retirement benefits are e xplained in note 13, but in 1995 shareholders equity is the pick here. In 1994 and 1996 note 14 contains postretirement benefits plans other than pension, and in 1995 rental is the topic. In 1994 shareholders equity is brought up and 1995 postretirement benefits and plans other than pensions are talked about in item while in 1996 the eventualities of the litigation’s are brought up and there consequences. In 1994 note 17 contains the section information foe the companies merchandises are reported. In 1995 eventualities is the topic of the consequences of their litigation’s through the twelvemonth. And in 1994 eventualities is the concluding note 18. Note 9- Stockholders # 8217 ; Equity: On December 3,1996, Bristol-Myers Squibb board of managers authorized a two-for-one split of it common stock effectual February of 1997. The board besides recommended an amendment be considered for blessing at the one-year meeting of shareholders to increase the figure of authorised portions of common stock from 1.5 billion to 2.25 billion portions. Each of the companies preferred portions are exchangeable to 8.48 portions of common stock and is callable at the companies option. The decrease in 1996, 1995, and 1994 were a consequence due to the transition in common stock. The dividends per common stock for 1996 was $ 1.50, 1995 it was $ 1.48 and in 1994 it was $ 1.46. Stock Compensation Plans: The company allows officers, managers and cardinal employees to buy company # 8217 ; s stock at no less than 100 % of the market monetary value on the day of the month the option is granted. Options by and large become exercisable at installments of 25 % per twelvemonth and have a upper limit of 10 old ages. The program besides provides granting of stock grasp rights where the grantee may give up exercisable options and receive common stock or hard currency measured by the extra market monetary value of the common stock over the exercising monetary value. This program besides guarantees certain executives allowing of performance-based stock options. Under the TeamShare Stock Option Plan, all full clip employees, excepting cardinal executives that meet certain old ages of service demands are granted these options to buy the company # 8217 ; s common stock on the day of the month of the market monetary value. The company authorized 30,000,000 for issue under this program. As of December 31,1996, 20,250,800 options were granted under the program with 400 options granted to eligible employers. These options become exercisable on the 3rd anniversary day of the month. The company applies the Accounting Principles Board sentiment No.25, Accounting for Stock issued to Employees, in accounting for its programs. If the compensation cost for the companies other stock option programs been determined based on the just value at the grant day of the month consistent with the metrology prescribed under Statement of Financial Accounting Standards No. 123, Accounting for Stock-Based Compensation, The companies net income and net incomes per port ion would hold been reduced by $ 55 million or $ .05 per portion in 1996 and $ 35 million or $ .03 per portion in 1995. The just value of options granted in 1996 and 1995 were $ 8.51 per portion and $ 6.47 per portion utilizing the Black-Scholes option-pricing. At December 31, 1996, 104,976,640 portions of common stock was reserved for issue to the stock programs options of the preferable stock. For each outstanding portion the company gives one Right. The Right becomes exercisable if the individual or group acquires good involvement of 15 % or more, of the companies common stock. Each Right entitles the individual to purchase one one-thousandth of a portion of a series of preferable stock at the exercising monetary value of $ 200. The Right expires on December 18,1997. Each Right entitles its holder to get portions have a value twice the Right # 8217 ; s exert monetary value. The company than can deliver the Rights at $ .01 per Right at any clip until the 15th twenty-four hours after the proclamation that a 15 % place has been acquired. Note 1 Accounting Policies: Note 1 Accounting Policies are the same in all three old ages: Footing of Consolidation The amalgamate fiscal statements include the histories of Bristol-Myers Squibb Company and all of its subordinates. Cash and Cash Equivalents Cash and hard currency equivalents chiefly include securities with a adulthood of three months or less at the clip of purchase, recorded at cost, which approximates the market. Time Deposits and Market Securities Time sedimentations and marketable securities are available for sale and are recorded at just value, which approximates cost. Inventory Evaluation Inventories are by and large stated at mean cost, non in surplus of market. Capital Assets and Depreciation Outgos for add-ons, reclamations and improvement # 8217 ; s are capitalized at cost. Depreciation is by and large computed by the straight-line method based on the estimated utile lives of the related assets. Excess of cost over Net Tangible Assetss The surplus of cost over net tangibles assets receives in concern acquisitions is being amortized on a straight-line footing over periods non transcending 40 old ages. Net incomes Per Share Net incomes per common portion are computed utilizing the leaden mean figure of portions outstanding during the twelvemonth. The consequence of portions issuable under stock programs is non important. Bristol-Myers recorded a $ 310 million restructuring charge, $ 198 after revenue enhancements, in the 4th one-fourth of 1995. The restructuring had to make with the consolidation of workss, and installations related to employees expirations. The charge consisted of employee related costs of $ 190 million, $ 100 million of assets write-downs and $ 20 million of other related disbursals. Note 10 Fiscal Instruments: Bristol-Myers enter a foreign exchange option and send on the contracts to pull off its exposure to its currency fluctuations. Bristol-Myers has been exposed to foreign currency assets and liabilities, which totaled $ 1,640 million, $ 1,385 million and $ 1,117 million at December 31, 1996, 1995 and 1994. The chief currency it is in is Deutsche Markss, Gallic francs, Italian lira and Nipponese hankering. The company mitigates the currency and its consequence through 3rd party borrowers and foreign exchange forward contracts. Foreign exchange option contract normally expire within the twelvemonth and are used to fudge intercompany cargos happening during the twelvemonth. Additions are recognized in the same period as the weasel-worded minutess. Some foreign exchange forwards are used to minimise exposure to fluctuating exchange rates. Additions or losingss are recognized as weasel-worded minutess. The sums of the companies contracts at December 31, 1996, 1995 and 1994 were $ 1,331 million, $ 1,377 and $ 1,120 million. The company does non fear for any inauspicious consequence on its financials ensuing from its engagement in this. At December 31,1996, 1995, and 1994 the transporting value of all fiscal instruments, both short-run and long-run, equal the just value. Decision I found Bristol-Myers to be a really interesting company. They have a wide scope of merchandises and they are known around the universe. Whether it is in the United States or every bit far as Europe and Asia. They lead the universe in malignant neoplastic disease research, but at that place research and development goes beyond merely contending malignant neoplastic disease. They have managed to dunk at that place manus in every market in the universe. Whether it is malignant neoplastic disease research to basic nutritionary demands to hair merchandise. Everything that we might utilize and take for granted might hold been produced by Bristol-Myers or one of there subordinates. Bristol-Myers genuinely has an border in what of all time they do. Strong competition though given from there rivals like Merck and Johnson A ; Johnson will assist Bristol-Myers acquire in front. Merely with this type of competition will companies win and will the people who need there valuable medical specialt y.

Thursday, February 13, 2020

Common Theme Essay Example | Topics and Well Written Essays - 1250 words

Common Theme - Essay Example The socially relevant message that most of the works of Margaret Atwood contains is quite evident. An urge for change is always on demand in all her literary masterpieces. The poems she has written are no exception. In most of her poetic works a theme of ‘call for change’ is well reflected. This in broader terms is the message of ‘renovation’. Different socially relevant scenarios have been both directly and indirectly depicted in the works of Margaret Atwood. All of those works, towards their end has concluded with a call for change or even an indication towards the possibility of a positive situation. The objective of this essay is to critically analyze different poems of Margaret Atwood and to explain the ways in which they have dealt with the theme ‘renovation’. Three different poems were considered for the review. They included ‘The Sad Child’, ‘Bored’, and ‘More and More. The trial of the author to reflect a message on the need for renovation is being highlighted in the essay. It is quite evident that the role of the poet as a social activist has highly influenced the writing style and the plots of the poems. She being a feminist and her urge to see a social renovation has well been reflected as a gist of the poems which are being analyzed. Though the subjects of social interest have been wide and vivid, the common factor in all of them is the need for change. ‘The Sad Child’ has within it a solid message for the generations to come. It demands children to change and to be happy so that the world of tomorrow is happy along with them. In the initial lines of the poem, the poet has well created a background, explaining the sadness that the childhood bears. Interestingly, the context of sadness of children has been plotted by the author in such a way to be globally relevant. When someone from an underdeveloped nation reads this, he or she would relate this sadness to the one because of

Saturday, February 8, 2020

How Can I Pay Someone to Write My Research Paper For Me?

How Can I Pay Someone to Write My Research Paper For Me?I have heard people ask 'How can I pay someone to write my research paper for me?' People ask this because they are afraid that if they don't pay someone to write their research paper they will end up with a paper that is riddled with mistakes and does not reflect their knowledge and skill. And they are scared to even ask, because they might be too embarrassed to have a question like that answered.But the truth is that you do not need to go out and pay someone to do your work for you. There are ways you can use to write your own research paper, and these are very simple things you can do at home. There are a lot of great reasons to follow along and use these methods, so let's look at them one by one.You can begin by asking your friend, family member or co-worker to help you. If they know the person who will help you, they probably know the person they would recommend. You can also use a writing program that is available for free to help you. This is one of the easiest and most effective ways to write a research paper.If you don't feel comfortable working on your own, you can also use the Internet to help you get started on your research paper. Go to the top sites for free write up services and see if they can help you out. They will write a plan for you to follow. It is possible that they can help you even write an entire outline to give you a starting point for your research paper.Another way to write your research paper is to simply take some notes. This is something that everyone should try to do at least once a week, but some people get so wrapped up in other things that they never get around to it. As long as you put something down on paper that you can read over later, you will be okay.The next thing to write your research paper is to gather all of your information into a neat and organized place. Start out by writing down all of your ideas for each paragraph. Then put all of your notes together and make sure that you cover everything you can.So there you have some basic ways to write your research paper. These are things that should be practiced, but the general idea is that you should write your own research paper using these methods.

Thursday, February 6, 2020

Definitions of Research Paper Topics about Art Theft

Definitions of Research Paper Topics about Art Theft Narrowing down to a particular component of a wide topic permits you to concentrate on a single subject. It should have different sections that ought to be tabulated appropriately. What Research Paper Topics about Art Theft Is - and What it Is Not The question of death penalty is among the most alerting and difficult facets of criminal justice generally. As a writer, you ought to be extra careful to not select a topic that's too general, therefore specificity is vital. Key findings can help you to think of the discussion for each vital finding. It lets you remember the vital points you might have forgotten. There are many intriguing topics that could be become a persuasive essay if you take the opportunity to think about doing it. However soon you're expected to file your college argumentative essay for grading, we'll write the paper for you. Enable the professional academic writers help to your informative paper! If a teacher doesn't assign a particular research paper topic, it usually means that you may think of your own idea. To lower the amount of art theft, it's paramount to comprehend clearly the possible consequences of any policy changes in the art marketplace. Nonetheless, current trends seem to prefer applicants who have ability sets which you are able to use almost immediately on the job. I don't think this is a trend that's new either. I don't think this is a completely new trend, either. This isn't a speech, it's a research paper. Steer clear of these mistakes to generate your research paper really brilliant! Papers rejected in the very first cycle aren't permitted to be re-submitted in the second cycle. Computer Industry research papers examine the technology and company end of the bu siness. Genuine leadership could be the capacity to receive visitors to contribute their 15 page research paper art topics efforts in an effective remedy to something which you simply can't do on your own. If you're confused with a selection of interesting topics to research on the web, it's much better to determine what interests you the most. Show me examples African-American men are more inclined to devote time in prison in the USA than every other group. Country music is just one of the most well-known genres of music in the USA, with an enormous audience that encompasses all age ranges. Research Paper Topics about Art Theft Options In an academic setting, but the paper needs to be formatted and organized in line with the corresponding standards without the usage of informal languages like slang or jargon. While such scenarios are never very likely to present themselves to the typical individual, scientists may be an altogether more experimental group. Furthermore, hand phones ought to be banned from schools as it encourages dishonesty. How 4 unique generations in the workplace may get the job done together. The consequences of cocaine on human body movement can be observed in nightclubs around the world on virtually any certain weekend. Using art, music, or theater therapy is a typical way of rehabilitating prisoners. After all, many individuals feel this in art, much like in history and literature, an individual can write virtually anything and say that it's his private vision, however incongruous it is. Sadly, but the law is among the most tricky subjects if you must keep the audience involved. Gossip, Lies and Research Paper Topics about Art Theft While statistics demonstrate that a high proportion of adults theft. To produce this intricate task easier, you could always utilize absolutely free research papers on identity theft, which are capable to provide you with some suggestions to begin with. The probability of being a victim of identity theft is estimated at 2% for the normal person in the States. The Tried and True Method for Research Paper Topics about Art Theft in Step by Step Detail Some questions ought to be running through your head by now. Coming up with your very first draft acts to be an eye opener to the remainder of the paper. When you own a list before your eyes, it is going to be a lot easier to compose your mind and begin considering a specific matter. To encounter a subject that has been researched adequately but not too much can be an intimidating issue to do. As an example, students can text test answers to other men and women in the classroom or additionally the school. If a student believes that it's simple to select what things to compose about, that student isn't right. He can complete a good research proposal which would observe the issue from the different side and analyze it with the help of the reliable methods. Surely the learning students who can excel on these types o f applications are the ones that have abilities to be effective in university along with in life.

Wednesday, February 5, 2020

The War Against What Is the First Step in Writing an Informative Essay Brainly

The War Against What Is the First Step in Writing an Informative Essay Brainly What Is the First Step in Writing an Informative Essay Brainly Secrets That No One Else Knows About Whatever you must finish your writing and receive an exceptional grade, you can purchase it right here. You may always return to compose the introduction later. Not merely it will enable you learn more concerning the outline, but help you to distinguish between positive and negative papers. If you are in possession of a rubric ahead of time, you will know just what you have to watch out for as you edit and polish your paper. New Step by Step Roadmap for What Is the First Step in Writing an Informative Essay Brainly Before you can begin writing, you want to get an idea to write about. The vital point is that you keep on writing even in case you believe you're saying nothing. Your thesis should inform the reader what point you are going to be making or what question you're going to be answering about t he subject. A topic sentence permits the reader to comprehend what it is you are writing about. In the majority of instances, the info you already have won't be sufficient to compose a detailed, captivating paper, that is the reason why you'll be asked to perform research to acquire as much additional information as you are able to. You might also want to incorporate a quick discussion of more research that ought to be completed in light of your work. Moreover, our site blog incorporates free writing tips and tutorials to help prospective clients in addition to for students who only require academic guidance. In case the project is quite substantial and important, then you are going to require an in-depth comprehension of the topic. Only because the introduction is the very first paragraph in your essay doesn't indicate that you need to write this paragraph before any other. But among the vital elements to a great essay is form, and we're here to aid you with it. What's mo re, look at tackling a potential counterargument in the third paragraph, as a way to make your rationale more convincing. The rubric should let you know precisely what the teacher is searching for, while it's a 5 paragraph essay or something much longer. Word must follow word, regardless of the relevance. Don't forget that all paragraphs should have a topic sentence. Each paragraph needs to be restricted to the discussion of one general idea. Such a paragraph might incorporate a succinct overview of the ideas to be discussed in body of the paper along with other information related to your paper's argument. This conclusion must also reaffirm your thesis (if needed). The cause and effect essay outline will serve you as a guide for the remainder of the paper. More often you'll need to select your own cause and effect essay topic. Based on the circumstance, it's important to choose the paragraph style accordingly. There aren't any steadfast rules that you want to adhere to as you write. Total User Interface Our site's system is quite user-friendly, with automatic functions to keep a soothing experience. The next thing to do is to create a thesis statement. Enjoy the procedure for describing the subjectit may be rewarding experience. Type of What Is the First Step in Writing an Informative Essay Brainly The very first paragraph of your essay will introduce your topic and supply direction for the full essay. Provided that you know the fundamental steps of essay writing, you ought to be well-equipped to take care of any essay topic. Sooner or later, you will need to begin writing your 5 paragraph essay! Importantly, you ought to think about how to compose argumentative essay introduction and help it become effective. Your essay should be structured in a fashion that helps your topic to earn sense. Either way, it will have the same basic format. While an expository essay needs to be clear and concise, it may also be lively and engaging. Irrespective of the quantity or kind of research involved, argumentative essays must set a very clear thesis and follow sound reasoning. Here we'll provide some tips about how to edit a paper or an essay. You can't ever be too thorough when it has to do with reading the essay over again and checking for any places that must be reworked. Determining the kind of essay is the very first step to writing a targeted essay. The key issue is to learn from the experience and apply the feedback to generate the next essay better.

Saturday, February 1, 2020

MOVEO folding electric scooter Assignment Example | Topics and Well Written Essays - 3000 words - 1

MOVEO folding electric scooter - Assignment Example Their mission is to establish an environmentally friendly quality mode of transport that offers a cheap and comfortable alternative to the existing transport means. The market target for the MOVEO foldable electric scooter is individuals mainly residing in urban areas. The foldable electric scooter was created with the intention of regulating commuting by car which in turn reduces the emissions that pollute the environment. This follows the growth of awareness among the consumers who are now beginning to welcome two wheeled vehicles as a new mode of transport (Hurst & Gartner 2012). The market for electric scooters has also been boosted by the introduction of electric cars since there are charging spots that are easily accessible within the city which is attracting the interest of both new and existing consumers (Pinson, Jinnett & Pinson 1996). The major primary market for the MOVEO foldable scooter is the Asia Pacific region. This is because there is a high rate of urbanisation which continues to grow every day. Due to this, it leads to congestion in traffic coupled with emissions that pollute the environment. Following these reasons, the governments in the region have all come together to promote the use of electric scooters in order to manage pollution. The electric scooter market is expected to grow tremendously in countries like china and India which also happen to lack the foldable scooter models. The secondary target markets include the North American and the Western Europe markets where electric scooters are currently gaining popularity. The North American emerging market has consumers who buy the electric scooters for luxury purposes who will not hesitate to spend on anything that is stylish in order to match their lifestyles. This is because the clients in the region view two wheeled vehicles as a form of luxury rather than a