Mkt 402 Exam

Question 1 6 come to the fore of 6 points Proactive equipment casualty suggests that _____. exercise Selected issue a fraternity develops strategies to maintain gainfulness in anticipation of a changing food market decry Answer a follow develops strategies to maintain profitability in anticipation of a changing market Question 2 6 out of 6 points Which of the following is the simplest price structure? Answer Selected Answer price per social unit position Answer price per unit Question 3 6 out of 6 points ____ allows a company to vary its prices outside the scope of value and woo according to univocal or cultural rules or protocols. Answer Selected Answer Pricing polity crystalise Answer Pricing policy Question 4 6 out of 6 points Pricing that reflects market conditions is _____. Answer Selected Answer customer-driven pricing Correct Answer customer-driven pricing Question 5 6 out of 6 points Price-cutting is one system of share-driven pricing to achieve sales objecti ves only _____. AnswerSelected Answer it doesnt patronise a long term market advantage unless competitors cannot match the price cut Correct Answer it doesnt sustain a long term market advantage unless competitors cannot match the price cut Question 6 6 out of 6 points cost-plus pricing is effectively opposite of a prudent pricing strategy because _____. Answer Selected Answer it leads to overpricing in weak markets and underpricing in strong markets Correct Answer it leads to overpricing in weak markets and underpricing in strong marketsQuestion 7 6 out of 6 points _____ pricing suggests that prices should reflect the value a customer receives from a product or service. Answer Selected Answer Value-based Correct Answer Value-based Question 8 0 out of 6 points selling research is the key to creating good value because _____. Answer Selected Answer it compares willingness-to-pay against the cost of producing the product Correct Answer it analyzes how much value different combinati ons of benefits could even up to cutomersQuestion 9 6 out of 6 points A company that is willing to be a smaller company in entrap to be profitable is employing the _____ principle of strategic pricing. Answer Selected Answer profit-driven Correct Answer profit-driven Question 10 6 out of 6 points A _____ company focuses pricing to increase revenue relative to other investments or else than as a comparison to competitors earnings. Answer Selected Answer profit-driven Correct Answer profit-driven